AP Portrait of Alison "Ali" Pember

Alison "Ali" Pember, BACP

Calm practical support for anxiety and life change

13 years in practice · based in United Kingdom · sessions in English · online sessions

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About Alison

Alison "Ali" Pember offers a calm, non-judgemental presence for people feeling anxious, stressed, or overwhelmed. She explains things simply and helps clients work out both why they feel as they do and practical ways to change. Ali aims to create space for honest conversation and steady progress.

Ali combines talk-based work with body-focused techniques to support emotional regulation and reduce rumination. She often brings in mindfulness and somatic methods alongside emotionally-focused conversations so people can notice physical responses and learn gentle ways to soothe them.

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Background and approach

This helps when anxiety, grief or past trauma are causing repeated distress. Her approach is collaborative and down-to-earth. Sessions are shaped around what the client needs that week, whether that means focusing on short-term solutions, spotting unhelpful patterns, or practising calming exercises to use between meetings.

Coaching-style elements are used when clients want clearer goals and action steps. With 13 years of experience, Ali has worked with a wide range of concerns including parenting pressures, career strain, relationship difficulties, burnout and compassion fatigue. She also supports people facing life changes, fertility and pregnancy-related challenges, and those dealing with grief and loss.

Ali is registered with the British Association for Counselling and Psychotherapy, BACP. She works from the United Kingdom and holds sessions in English. Online formats include video calls, phone sessions, live chat and text-based messaging.

How Ali uses therapy approaches online

Alison often blends client-centred work with Emotionally-Focused Therapy and mindfulness practices. Client-Centred Therapy prioritises the client's own perspective, offering space to talk and be heard while the counsellor follows the client's lead to build clarity and confidence. Emotionally-Focused Therapy helps people notice and name core emotions in relationships and personal patterns, which can reduce distress and improve how someone connects with others. Mindfulness Therapy uses simple attention and breathing exercises to reduce rumination and support calmer responses to stress and anxiety.

Choosing the right approach is something she does together with each person. Early sessions focus on goals, immediate needs and what feels most helpful. From there she recommends steps and techniques and adapts them as progress is made, so therapy remains collaborative and practical.

Online work makes these approaches accessible in everyday life. Video calls allow face-to-face conversation and guided exercises. Phone sessions suit those who prefer not to be on camera or who need to fit a session into a short break. Live chat and text-based messaging give brief check-ins, written reflections and ongoing support between meetings. These options offer flexibility so people can use the format that best fits their routine and comfort.
Book with Alison Now Review online therapy options and next steps.

Questions people ask

What kinds of problems does Ali help with?
She works with common concerns such as anxiety, stress, depression and trauma-related issues. Other areas include parenting pressures, workplace strain, grief, and self-esteem.
How would you describe her therapy style?
Her style is warm and practical with a mix of talking and body-focused techniques. Sessions often include mindfulness, somatic awareness and solution-focused steps to try between meetings.
How much experience does she have?
Ali has 13 years of clinical experience supporting people with a range of emotional and life concerns. That experience includes work with anxiety, trauma, and compassion fatigue.
Where is she based and what credentials does she hold?
She practices in the United Kingdom and is registered with the British Association for Counselling and Psychotherapy, BACP.
What languages are available for sessions?
Sessions are offered in English.
Which session formats does she use?
Therapy is offered by video calls, phone sessions, live chat and text-based messaging to suit different needs and schedules.
How are sessions charged?
Costs vary with location and therapist availability and are managed through a subscription model that can be cancelled at any time.
How do I begin working with her?
Begin by selecting the Start Therapy button and completing a short matching questionnaire. After that you can schedule sessions according to the therapist's availability.

What this therapist works with

Most often

Experience
13 years
Licensed
Languages
English

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